Imagine having a marketing tool that never sleeps, always improving your campaigns, forecasting consumer behavior, and providing personalized experiences. Welcome to the world of artificial intelligence (AI) in marketing. According to Statista, a total of 73 percent of respondents to a 2023 poll of US marketers said their organization uses generative artificial intelligence technologies, including chatbots, in its operations.
In this post, we will find out what AI tools are for digital marketing, why marketers should work with AI tools, and what advantages they will bring. After this, we will categorize some of the best AI tools for marketing by outlining features, benefits, drawbacks, and costs.
also read: Top 10 Best AI Tools for Business: A 2024 Guide With One Bonus!
How does AI work in marketing?
AI is used in marketing for various tasks, including
- Personalization: AI can review vast amounts of data related to the customers to provide customized experiences.
- Automation: AI marketing automation covers repetitive tasks such as emails, lead reviews, and social media posts.
- Content Creation: It uses marketing communication to create written content, videos, and graphics as a way of promoting products and services.
- Predictive Analytics: AI is used to analyze trends and patterns with the purpose of forecasting and decision-making in marketing.
- Customer Service: AI chatbots provide instant help responding to the customer’s questions and help.
Why Should We Use AI Marketing Tools?
- Efficiency: AI tools reduce time consumption by minimizing activities that take much time to complete.
- Data-Driven Insights: AI helps to accelerate and increase the quality of data analysis compared to manual tools and therefore make better decisions.
- Personalization: AI leads to a better level of personalization that is achieved through predicting customers’s needs and transactions.
- Scalability: Generative AI marketing tools are flexible and can be used for all types of businesses.
Advantages of AI Marketing Tools:
- Improved ROI: AI tools enhance the performance of campaigns, therefore improving the ROI.
- Better Targeting: AI can help optimize the audience to be reached and guarantee that the appropriate message gets to the audience.
- Faster Execution: AI tools can be run 24/7, which reduces the time it takes to manage a campaign and interact with customers.
- Advanced Analytics: AI marketing platforms give marketers more information about customers, their activities, campaigns, and markets.
Best AI Tools for Digital Marketing:
1. Semrush AI
Summary:
Semrush is among the most popular AI solutions for digital marketing. It has a set of SEO tools and services, content marketing and advertising solutions, and AI-based tools for keywords and competition research.
Features:
- AI-powered SEO analysis
- Content optimization
- Competitor research
Pros:
- An all-in-one digital marketing service
- Detailed SEO insights
Cons:
Tends to be costly, especially for some businesses that may not have many customers.
Price:
It starts at $119.95 per month.
2. Mailchimp AI
Summary:
Mailchimp is an artificial intelligence marketing platform used for subscription email marketing. It designs marketing automation, customer segmentation, and predictive analysis for most businesses. This is a useful marketing AI tool, especially for email marketing.
Features:
- Using artificial intelligence in automation workflows
- Target customer segments
- Forecasting the prospects of the campaign
Pros:
- Simplified AI for marketing software
- Ideal for both small and big businesses
Cons:
- For high-level customization
- One may find that there are not many choices available.
Price:
- A free AI marketing tool but paid options start at $10 a month.
3. Jasper AI
Summary
Jasper AI is a generative AI marketing tool that can be used to create engaging content for blogs, ads, and social posts. When it comes to generating content quickly, it is one of the best AI tools for marketing.
Features:
- Create content with the use of AI in different media
- Supports multiple languages
- Adaptive and modified templates for advertisements and mail newsletters
Pros:
- Quick content creation
- Reduces time for content marketers
Cons:
- This content may need human-related editing.
Price:
- Basic plan starts at $39 per month.
4. Personalize
Summary:
Personalize is an AI marketing platform whose customers can access hyper-personalized services by analyzing customer behaviors in real-time. It is suitable for the business that wants to take AI marketing automation to the next level with the customers.
Features:
- The use of AI in predicting customer demand and further suggesting products that might interest the buyer.
- Customer categorization in real time
- Behavioral analytics
Pros:
- Increased customer engagement
- Supports multiple-channel marketing
Cons:
- May be costly to small businesses
Price:
- Pricing depends on the size of a business.
5. HubSpot AI
Summary:
HubSpot AI is marketing automation software that incorporates AI capabilities in lead generation, CRM, and campaign analytics. This AI marketing software can be used by both small and big businesses.
Features:
- AI-powered CRM Marketing automation
- Campaign performance AI-generated reports
Pros:
- Integrated AI solution for marketing
- Scalable solutions
Cons:
- High difficulty level for those who want to start from scratch.
Price:
- Paid plans from $800/month.
6. Bardeen AI
Summary:
Bardeen AI is an automation tool that helps to save time by integrating different applications and services. It is one of the best AI tools for digital marketers to automate mundane tasks within the CRM, spreadsheets, and communication platforms.
Features:
- Coordination of the integral work across different applications
- AI-driven task triggers
- Data extraction and reporting
Pros:
- Customizable automation
- Saves time on manual tasks
Cons:
- It may need technical implementation depending on the organization’s complexity of business processes.
Price:
- Paid versions start at $30 per month.
7. Copy.ai
Summary:
Copy.ai is a generative AI marketing tool that assists in the crafting of blogs, social media posts, and advertisements. This makes it ideal for marketers who want AI marketing software that can help in the creation of content.
Features:
- AI copywriting for the different media.
- Supports multiple languages
- Customizable templates
Pros:
- Speeds up content creation
- User-friendly interface
Cons:
- Most AI-copied content may have to be edited by human hands.
Price:
- Paid packages begin at $35 per month.
8. Zapier AI
Summary:
Zapier is an artificial intelligence-based marketing automation tool that assists in linking various apps to facilitate workflow automation. It is used in the marketing segment to automate some of the mundane processes, making it easier and faster.
Features:
- AI-driven task automation
- Compatible with more than 3000 apps
- Customizable workflows
Pros:
- It helps in saving time as many activities are automated or require a shorter period to be accomplished.
- No coding is required.
Cons:
- Special restrictions for the non-automation tasks
Price:
Paid subscriptions begin at $19.99 monthly.
9. Customers.ai
Summary:
Customers.ai is a new marketing AI tool that blends chatbots, email automation, and customer segmentation.
Features:
- AI-based customer categorization
- A multi-channel marketing network
- Instant messaging conversations with chatbots
Pros:
- Full-scale solution to manage multi-channel campaigns
- Gives much-needed information on customers’ behavior.
Cons:
- It mainly covers chatbots and segmentation areas.
- Pricing can be on the higher side or unsuitable for small business requirements.
Price:
- Flexible pricing that reflects client organizational requirements.
10. DeepL
Summary:
DeepL is an artificial intelligence translation tool, which can be helpful for marketers to translate content into multiple languages with good quality.
Features:
- The AI-based translation in 26 languages
- Supports documents and web content
- Compatibility with social networks
Pros:
- Translations as close to the original text as possible
- User-friendly for marketers involved in marketing across borders
Cons:
- Exclusive translation services
- It may be expensive for large-scale translation
Price:
- Paid options start at $8.74/month
11. Hemingway
Summary:
Hemingway is a tool that is designed to identify readability, grammar, and clarity and is powered by artificial intelligence. It assists the marketers in coming up with concise and coherent content for their audiences.
Features:
Reading level determination and spell checking Identifies an emphasis on special effects and background details.
Pros:
- Assists in enhancing the quality of the information presented
- Simple and easy to use
Cons:
- Limited to editing
- Lacks the ability to facilitate real-time cooperation
Price:
- Paid versions start at $19.99
12. ChatGPT
Summary:
ChatGPT is an AI system developed by OpenAI to write human-like messages in multiple languages. This is an ideal application for content creation, customer support, and chatbots. The fact that it is a generative AI model makes it adaptable to any marketing environment.
Features:
- Automated conversational experience
- Perfect for chatbots, content production, and knowledge-based solutions.
- Designed to support a broad array of industries
Pros:
- It is highly adaptable across many use scenarios.
- Produces complex, realistic, human-like text available via API integration.
Cons:
- Might create unpopular or unrelated information
- Needs a human touch when used on complicated queries
Price:
- ChatGPT Plus membership with extra new features costs $20 per month.
13. Frase
Summary:
Frase is a tool that helps marketers in writing content and its optimization. It can help in finding out the topics of current interest, keyword placement, and initial drafting of the content that can help enhance the relevance of the content.
Features:
- AI-based content briefs and content optimization.
- The SEO recommendations and their competitors
- Checking the content score on readability and interest level
Pros:
- Ideal for content marketers interested in SEO
- Easy-to-use interface
- Delivers practical SEO solutions
Cons:
- Restricted to content marketing and search engine optimization
- May be expensive for teams with small budgets.
Price:
- The basic plan is available for only $14.99 per month; other plans will cost more due to extra features.
14. Surfer SEO
Summary:
Surfer SEO is one of the AI marketing platform that was created to enable marketers to enhance their content for better search engine optimization. It evaluates the optimal pages containing a definite keyword and offers patterns for enhancing material considering keyword prominence, organization, and backlinks.
Features:
- On-page SEO optimization
- SERP analysis as well as keyword research by experts from content editing that may include AI recommendations
- Integrability with content creation tools
Pros:
- Highly suitable for enhancing content positions
- Gives specific SEO suggestions
- User-friendly content editor
Cons:
- It is designed for SEO purposes only and can’t be used for other marketing objectives.
- It is good for beginners but needs some experience to master.
Price:
It begins at $99 a month for personal use.
15. Adext AI
Summary:
Adext AI is designed to automate and maximize advertising campaigns on different platforms, including Google and Facebook Ads. It evaluates the data in almost real-time to change the ad spend and the targeting to achieve the highest possible level of ROI.
Features:
- Automated ad budgeting
- AI-driven audience targeting
- Real-time media optimization
- Integrated multi-ad platforms
Pros:
- It helps to save time since the ads are automatically adjusted
- It enhances the returns on investment by properly utilizing resources
- Works with major ad platforms
Cons:
- Not ideal for smaller budgets
- No creative options for the ad layout
Price:
- The basic monthly subscription is $99, with extra costs aligning with ad spend.
16. Canva AI
Summary:
Canva AI is a powerful tool for graphic design that employs elements of artificial intelligence to assist marketers in crafting inspiring visuals for social media, presentations, or marketing campAIgns. Some of the best features of the app are auto-layout suggestions, removing the background, and video editing. It is free AI marketing tools ever and everyone want to use..
Features:
- AI-powered design templates
- Image and video editing tools
- Automated background removal
- Free stock photos and illustrations
Pros:
- Easy to use for non-designers
- Multiple design templates
- Free version available
Cons:
- Some features of advanced design are missing in the free version
- Lacks support for detailed graphics processing
Price:
- The Pro version is available for $12.99 per month for the basic plan.
17. Chatfuel
Summary:
Chatfuel is an AI-based chatbot builder developed to work natively on Facebook Messenger. It assists the firms in managing customer interactions, increasing interaction levels, and promptly replying to basic inquiries.
Features:
- Simple to assemble
- low-code chatbot AI responses in the messenger
- Different templates for various kinds of businesses
- Streamlined lead capture and sorting
Pros:
- Easy to set up and can be done without any coding knowledge
- Great for lead generation and customer service
- Ideal for small to medium-sized firms and businesses
Cons:
- Limited to Facebook Messenger
- May experience challenges in handling complicated questions.
Price:
- Pricing is $19.99 per month for the Pro plan; others for business needs are available upon negotiation.
Conclusion:
AI marketing tools offer solutions for everything from automation to customized consumer experiences and are quickly becoming indispensable for companies of all sizes.
There is something for every need, whether you’re searching for advanced AI marketing platforms or free AI marketing tools. Your marketing plan can become more effective, individualized, and powerful with the correct AI tools for advertising.
