WhatsApp has launched meta verified & new tools for small businesses in India. The main focus is on helping businesses connect better with customers. The new updates include Meta Verified and tools to improve communication.
WhatsApp Launches Meta Verified and New Tools for Small Businesses
WhatsApp’s new Meta Verified program offers small businesses many benefits. These include a verified badge, better security, and premium features. Small businesses using WhatsApp Business can now subscribe to this service.
A business own a verified badge, always add trust, and also that business stand out. Another benefit is that businesses minimise the chances to let fake accounts come and play with their names.
Meta announced this update at the first WhatsApp Business Summit in India. This whole development has a goal to help small businesses grow. The subscription starts at Rs. 639 per month. This price gives businesses extra features to enhance their presence online and makes it easier to communicate.
Speaking at the event, Sandhya Devanathan, VP, Meta in India, said, “WhatsApp’s ubiquity and ease of use place it at the heart of India’s transformation, empowering businesses to drive innovative ideas and new growth models.
The features and programs we are announcing today reflect our commitment to helping businesses get the most value for their investment while delivering outstanding customer experiences on WhatsApp.â€
also read:Â 15 New WhatsApp Features Added in August 2024 You may Know
Send Personalized Messages & Boost Sales
WhatsApp has also launched a feature that lets businesses send personalized messages. It helps to push and send birthday greetings, reminders, and festive sale updates. It started rolling out in India on September 12, 2024. This newly developed splendid tool helps small ventures to push messages using customer’s names.
Messages can also include buttons for customers to take quick actions. It costs extra but helps businesses build strong relationships. With this, companies can send updates during special events, like holiday sales. Scheduling messages in advance helps manage customer communication better.
WhatsApp Bharat Yatra and Resource Center
Another big update is the WhatsApp Bharat Yatra initiative. This aims to help small businesses in tier 2 and 3 cities. Meta will give hands-on training to these businesses. This will help them set up WhatsApp accounts and create online catalogs.
Meta also announced the plan to create a resource center. This will be a hub for businesses to learn and grow. The resource center will give step-by-step guides and tutorials. This is useful for small businesses that want to reach more customers.
Best Practices for Using WhatsApp
Meta shared important tips for small businesses on WhatsApp. One key tip is to always ask for customer permission. Businesses should get consent before sending messages. This keeps the communication smooth and non-intrusive. Timing is also important when sending messages. Businesses should avoid sending messages late at night.
Another helpful tip is to use WhatsApp analytics. By checking read rates, businesses can see what works. They can track customer response and adjust their messaging. Listening to customer feedback is another way to improve communication. Meta is also building tools to let users give feedback on the messages they receive.
With the festive season nearing, these new tools can help businesses grow. They can take full advantage of the shopping season. Using WhatsApp smartly will help them stand out and increase sales.
So, WhatsApp has launched Meta Verified and new tools for small businesses and it’s going to be a great step. These new features are designed to help Indian businesses succeed, especially during the busy festive season.
