Digital transformation in higher education is no longer an option, but a necessity. Meet two Akkodis experts who are orchestrating this revolution: Guillaume Ganter, Director of Delivery, and Peter Aubry, Functional Architect specializing in education. They reveal the behind-the-scenes stories of projects that are redefining the student experience.
Education in the digital age is a paradigm shift
Today’s student journey begins long before entering higher education and continues long after graduation,” explainsGuillaume Ganter. “ Our mission is to support establishments in this new reality by creating seamless and intuitive digital experiences.
As Director of Delivery, Guillaume leads transformation projects that reach the very heart of institutions. “ We don’t just deploy solutions. We rethink entire processes to create a cohesive experience, from the first contact with candidates to the alumni network. ”
Education Cloud expertise that makes the difference
Peter Aubrey embodies Akkodis’ expertise in digital education. His vision goes beyond simple technology integration to embrace a comprehensive transformation of educational ecosystems. ” Salesforce For Education is not just a tool, it’s a platform for educational reinvention,” he explains.
This expertise is deployed in several crucial dimensions. First, support for the admissions process, which becomes a seamless and personalized experience. Thanks to Parcoursup integration, institutions can now process applications with unprecedented precision and responsiveness. Intelligent algorithms allow the entire educational path to be tracked, facilitating the administrative follow-up of registrations.
Student cycle management is another strategic focus. From administrative registration to educational monitoring, Salesforce Education Cloud transforms every step. Student portals become digital living spaces, where information circulates in real time. A student can now track their results, manage their internships, access educational resources, and interact with the administration from a single interface.
Relationships with businesses are also being rethought. ” We’re creating dynamic bridges between the academic and professional worlds,” explains Peter. The platform allows for detailed management of partnerships, tracking of internship and work-study opportunities, management of apprenticeship tax, and development of training programs aligned with market needs.
Data is becoming a true strategic lever. Dashboards and analysis tools allow management to anticipate trends, understand student journeys, and continuously optimize their training offerings. ” We transform raw data into operational intelligence,” summarizes Peter.
More than ten institutions have already taken the plunge with Akkodis, demonstrating the robustness and relevance of this approach. Each project is a close collaboration, where technical expertise meets the strategic vision of higher education institutions.
Beyond Technology A Strategic Vision
Digital transformation is much more than just technological modernization. It’s a complete overhaul of the educational experience, with people at the center. ” We position ourselves not only as integrators, but also as strategic advisors,” Guillaume Ganter asserts with conviction.
This strategic vision is being deployed along several major axes. First, rethinking the relationship between the institution and its stakeholders. A student is no longer a simple enrollee, but a journey to be supported, personalized, and enhanced. Salesforce tools then become levers for personalization and engagement. Corporate partnerships are also being reinvented. These are no longer formal connections, but true co-constructions.
The marketing dimension takes on a new depth. Communication is no longer enough; we must tell stories. The story of each institution, each class, each student. Salesforce data then becomes a living narrative, capable of highlighting the unique DNA of each institution.
Our solutions are evolving ecosystems ,” Guillaume emphasizes, “ which grow with the ambitions of our clients .” This approach involves constant listening, an ability to decode implicit needs, and to propose solutions that exceed initial expectations.
Results that speak for themselves
The impact of this comprehensive approach is felt at every level. Institutions are seeing a significant improvement in the candidate experience, while their administrative processes are becoming more efficient. Student journey tracking is becoming more personalized and relevant, allowing for better anticipation of needs. Relationships with businesses are naturally strengthened, creating a dynamic ecosystem where every stakeholder benefits. This holistic transformation also helps enhance the institutions’ brand image, positioning them as innovative players in the higher education landscape.
Our greatest pride,” concludes Peter, “ is seeing our clients transform their challenges into opportunities through innovative and sustainable solutions. Every day, we see that technology, when designed with a clear strategic vision, becomes a true catalyst for progress in education. ”
This unique approach, combining technological expertise and strategic vision, makes Akkodis a partner of choice for higher education establishments that wish not only to digitalize, but truly transform themselves to meet the challenges of tomorrow.
The solutions developed by Akkodis not only meet the current needs of institutions; they actively prepare them for the future challenges of higher education, thus creating a solid foundation for continued innovation in the educational sector.
